Encha Ceremonial Grade Organic Matcha Green Tea Powder (30g)

After tasting the most delicate matcha from an organic farm in Japan, our founder Li Gong had an epiphany. In 2014, he left his Silicon Valley job and set out on a mission to bring high-quality, organically-farmed matcha to the masses, founding Encha Matcha. Our goal is to share the same rich, tender matcha Li Gong first tasted with the world — from our farms in Uji, Japan to your cup at home.

Encha's matcha is USDA Certified Organic, which means our farms are 100% certified organic. We never use pesticides or synthetic fertilizers, and we regularly test for heavy metals and harmful chemicals. Using ancient traditions, we grow shade-grown, hand-picked, stone-ground tea leaves — which makes all the difference for quality, flavor, and health benefits.

There are three grades of Encha matcha:

Encha Ceremonial Grade Matcha is ground from premium, first harvest leaves, which are the most tender. It has a delicate, smooth taste and is best enjoyed mixed with water.

Encha Latte Grade Matcha is ground from standard, first harvest leaves, picked each spring. It has a taste profile that balances well with milk, making it ideal for matcha lattes served hot or cold.

Encha Culinary Grade Matcha is ground from premium, second harvest leaves. It has a subtly sweet, earthy taste and is best used for cooking and baking.

Matcha differs from green tea in several ways. Matcha leaves are shade grown, which produces more theanine than green tea, offering a sense of serenity to balance the caffeine. Additionally, when making matcha powder, we remove the stems, creating a softer flavor. Lastly, when consuming matcha, you're consuming the whole leaf rather than a steeped tea, providing additional health benefits like antioxidants.

"With Encha, I want us to show to the world that organic-only is possible, affordable and enjoyable. I want to grow the Encha community 'organically' through education and personalized support," says Li Gong, Ph.D., Founder of Encha.

Encha matcha provides 6 hours of clean energy without jitters or crashes, and it is rich in antioxidants. Our 30g size of Ceremonial Grade powder lasts for 2 weeks if you drink 1 level tsp (2 grams) per day. Subscribe and save to make sure you always have matcha for tea on hand.

If you don't like your Encha purchase, let us know and we'll make it right. Visit the store to shop our collection and experience the rich, balanced flavor and health benefits of our organic, Japanese-grown matcha.

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